UMKM Keren: Mas Ipul dan Rombong Juice-nya.
Siapa pun yang sering lewat Kembang Raya pasti sudah akrab dengan satu UMKM yang selalu setia di depan Indomaret.
Penjualnya?
Panggil saja Mas Ipul.
Mas Ipul ini unik.
Jam kerjanya sinkron 100% dengan Indomaret.
Indomaret buka → Mas Ipul siap.
Indomaret tutup → Mas Ipul ikut rehat.
Kalau Indomaret lembur, Mas Ipul juga ikut tahan banting.
Bisa dibilang, mereka ini partner hidup beda badan.
Setiap hari, pembelinya selalu ramai.
Terutama kalau Jakarta tidak hujan—
karena kalau hujan, orang mikir:
“Mending minum yang hangat dulu, nanti balik lagi.”
Juice Mas Ipul ini bukan kaleng-kalengan.
Bukan rasa buah.
Tapi buah beneran.
Dipilih, dikupas, lalu di-juice dengan penuh pengabdian.
Kalau mau tambah gula?
Bisa.
Tapi bukan gula abal-abal.
Mas Ipul pakai gula cair siap juice, jadi manisnya halus dan tidak nyerang hati.
Mau kombinasi buah?
Silakan.
Alpukat + pisang?
Gas.
Buah campur-campur?
Dilayani dengan senyum, tanpa drama.
Yang bikin salut,
sekarang Mas Ipul sudah punya dua rombong UMKM di Jakarta.
Dari satu blender, sekarang jadi dua titik perjuangan.
Waktu ditanya soal rencana ke depan, Mas Ipul cuma bilang sambil senyum:
“Ya, mudah-mudahan setiap tahun nambah rombong dan lokasi, Mas.”
Amin paling kencang.
Karena UMKM seperti Mas Ipul ini membuktikan satu hal:
kalau buahnya segar, usahanya jujur, dan niatnya lurus—
pelanggan akan datang sendiri,
bahkan sebelum haus.
TIM
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Awesome MSME: Mas Ipul and His Juice Cart
Anyone who often passes through Kembang Raya is definitely familiar with one loyal MSME that never leaves its post right in front of Indomaret.
The seller?
Just call him Mas Ipul.
Mas Ipul is unique.
His working hours are 100% synchronized with Indomaret.
Indomaret opens → Mas Ipul is ready.
Indomaret closes → Mas Ipul takes a break.
If Indomaret works overtime, Mas Ipul stays strong too.
You could say they are life partners in different bodies.
Every day, customers keep coming.
Especially when Jakarta is not raining—
because when it rains, people usually think:
“Better grab something warm first, I’ll come back later.”
Mas Ipul’s juice is not canned nonsense.
Not “fruit-flavored.”
But real fruit.
Selected, peeled, and blended with full dedication.
Want extra sugar?
Sure.
But not fake sugar.
Mas Ipul uses liquid sugar made for juicing, so the sweetness is smooth and doesn’t attack your heart.
Want fruit combinations?
Go ahead.
Avocado + banana?
Let’s go.
Mixed fruits?
Served with a smile, zero drama.
The impressive part?
Mas Ipul now owns two MSME juice carts in Jakarta.
From one blender, now becoming two points of daily struggle.
When asked about his future plans, Mas Ipul simply smiles and says:
“Well, hopefully every year I can add another cart and another location.”
Amen, loudly.
Because MSMEs like Mas Ipul prove one thing:
when the fruit is fresh, the business is honest, and the intention is pure—
customers will come on their own,
even before they’re thirsty.
THE TEAM
