PERLUKAH GM CLUSTER JIKA SUDAH ADA VP OPERATIONS DI KORPORASI HOTEL?
Keberadaan GM Cluster dan VP Operations sering dipertanyakan karena keduanya berada di jalur operasional. Namun secara fungsi, keduanya bekerja pada level berbeda. VP Ops berfokus pada kebijakan operasional makro, sementara GM Cluster menangani eksekusi mikro di tingkat properti.
Menurut Deloitte Hospitality Structure Study (2022), VP Ops mengelola kebijakan lintas wilayah, sedangkan GM Cluster memastikan kebijakan tersebut berjalan efektif di lapangan. Tanpa GM Cluster, VP Ops berisiko kehilangan kedekatan dengan realitas operasional hotel.
Narasumber David Ling (Former VP Ops Accor Asia, 2021) menyebut GM Cluster sebagai “mata dan telinga korporasi di lapangan.” Ia menjembatani strategi dan implementasi.
Namun, pada korporasi dengan sedikit hotel, fungsi GM Cluster dapat dilebur ke VP Ops atau GM senior. PHRI (2023) menekankan pentingnya menyesuaikan struktur dengan kompleksitas bisnis.
Kesimpulannya, GM Cluster dan VP Ops bersifat komplementer, bukan kompetitif, selama fungsi dan kewenangannya jelas.
TIM
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IS A CLUSTER GM NECESSARY WHEN A HOTEL CORPORATION ALREADY HAS A VP OF OPERATIONS?
The coexistence of Cluster GMs and a VP of Operations often prompts concerns about functional overlap. However, these roles operate at distinct organizational levels. The VP Ops focuses on macro-level operational policy, while the Cluster GM ensures micro-level execution at property clusters.
According to the Deloitte Hospitality Structure Study (2022), VP Ops oversee regional or national policies, while Cluster GMs translate those policies into practical implementation on-site. Without Cluster GMs, VP Ops risk losing operational proximity.
David Ling (Former VP Operations, Accor Asia, 2021) describes Cluster GMs as “the corporation’s eyes and ears on the ground,” providing real-time feedback and operational alignment.
In smaller portfolios, however, Cluster GM responsibilities may be absorbed by senior GMs or VP Ops. PHRI (2023) emphasizes that organizational design must match portfolio complexity.
Therefore, VP Ops and Cluster GMs are complementary rather than competing roles, provided their authority and responsibilities are clearly defined.
THE TEAM
