APAKAH FUNGSI VICE PRESIDENT OF OPERATIONS APABILA SUDAH TERDAPAT DIRECTOR OF OPERATIONS?
Dalam struktur korporasi perhotelan, keberadaan Vice President of Operations (VP Ops) kerap menimbulkan pertanyaan ketika posisi Director of Operations telah ada. Secara konseptual, kedua jabatan tersebut berada dalam ranah operasional. Namun, dalam perusahaan perhotelan dengan kepemilikan multi-properti, fungsi keduanya memiliki pembedaan yang signifikan.
Studi yang dilakukan oleh Horwath HTL Asia Pacific (2022) menjelaskan bahwa Director of Operations umumnya berfokus pada perumusan kebijakan dan arah strategis operasional, sementara VP Ops berperan sebagai pelaksana utama strategi tersebut di tingkat operasional lintas properti.
VP Ops bertanggung jawab langsung terhadap kinerja operasional harian, yang mencakup standar layanan, produktivitas tenaga kerja, efisiensi biaya, serta konsistensi merek. Sebaliknya, Director of Operations lebih menitikberatkan perhatian pada arah operasional jangka panjang, perencanaan ekspansi, serta integrasi fungsi operasional dengan keuangan dan pemasaran. Data dari Deloitte Hospitality Organization Survey (2021) menunjukkan bahwa 64% kelompok hotel internasional memisahkan fungsi pengawasan strategis dari eksekusi operasional guna menjaga kelincahan pengambilan keputusan.
Menurut Patrick Scholes (Managing Director, Horwath HTL Asia Pacific, 2022), peran VP Ops menjadi krusial ketika sebuah korporasi mengelola lebih dari lima hotel dengan segmen pasar yang beragam. Tanpa keberadaan VP Ops, Director of Operations berisiko terserap ke dalam detail operasional harian, sehingga kehilangan fokus strategis.
Namun demikian, pada kelompok hotel berskala kecil, peran VP Ops dapat menjadi kurang relevan atau bahkan redundan. Perhimpunan Hotel dan Restoran Indonesia (PHRI, 2023) menekankan bahwa struktur organisasi harus disesuaikan dengan skala dan kompleksitas bisnis, bukan sekadar meniru model korporasi global.
Dengan demikian, peran VP Ops bukanlah bersifat duplikatif, melainkan bersifat konektif—menjembatani maksud strategis dengan realitas operasional. Relevansi posisi ini sangat bergantung pada tingkat kompleksitas dan sebaran geografis portofolio hotel yang dikelola.
TIM
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WHAT IS THE FUNCTION OF A VP OF OPERATIONS WHEN A DIRECTOR OF OPERATIONS ALREADY EXISTS?
In hotel corporate structures, the presence of a Vice President of Operations (VP Ops) often raises questions when a Director of Operations is already in place. Conceptually, both roles operate within the operational domain. However, in multi-property hotel corporations, their functions are significantly differentiated. A study by Horwath HTL Asia Pacific (2022) explains that Directors of Operations typically focus on strategic policy formulation, while VP Ops act as the primary executors of strategy across multiple properties.
The VP Ops is directly responsible for on-the-ground operational performance, including service standards, workforce productivity, cost efficiency, and brand consistency. Meanwhile, the Director of Operations concentrates on long-term operational direction, expansion planning, and integration with finance and marketing functions. Data from the Deloitte Hospitality Organization Survey (2021) indicates that 64% of international hotel groups separate strategic oversight from operational execution to maintain decision-making agility.
According to Patrick Scholes (Managing Director, Horwath HTL Asia Pacific, 2022), the VP Ops role becomes critical when a corporation manages more than five hotels with varied market segments. Without VP Ops, Directors risk being absorbed into daily operational details, thereby losing strategic focus.
In smaller hotel groups, however, the VP Ops role may become redundant. The Indonesian Hotel and Restaurant Association (PHRI, 2023) emphasizes that organizational structures must follow business scale rather than replicate global corporate models.
Thus, the VP Ops role is not duplicative but connective—bridging strategic intent and operational reality. Its relevance depends on the complexity and geographic spread of the hotel portfolio.
THE TEAM
