PERLUKAH DIREKTUR UTAMA PADA HOTEL INDIVIDUAL (BUKAN KORPORASI)?
Hotel individual atau single property memiliki karakter berbeda dari hotel korporasi. Berdasarkan survei Horwath HTL Indonesia (2022), lebih dari 70% hotel individual di Indonesia tidak memiliki Direktur Utama terpisah, dan fungsi strategis dijalankan langsung oleh pemilik atau GM.
Struktur organisasi hotel individual cenderung sederhana dengan jalur pengambilan keputusan pendek. Menurut BPS (2023), mayoritas hotel individual berkapasitas di bawah 120 kamar, sehingga posisi Direktur Utama sering kali tidak memberikan nilai tambah signifikan secara operasional.
Namun, pada hotel individual bernilai tinggi atau yang melibatkan investor eksternal, Direktur Utama dapat berfungsi sebagai penjembatan strategis antara pemilik, investor, dan manajemen harian. Posisi ini lebih bersifat governance daripada operasional.
Akademisi manajemen Dr. Rhenald Kasali (2021) menyebut bahwa struktur harus mengikuti skala dan kompleksitas bisnis, bukan sekadar meniru korporasi besar.
Dengan demikian, Direktur Utama pada hotel individual bukan kewajiban, melainkan pilihan strategis yang bergantung pada model kepemilikan dan tujuan jangka panjang.
TIM
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IS A PRESIDENT DIRECTOR NECESSARY IN INDIVIDUAL (NON-CORPORATE) HOTELS?
Individual or single-property hotels differ structurally from corporate hotel groups. According to a survey by Horwath HTL Indonesia (2022), more than 70% of individual hotels in Indonesia do not maintain a separate President Director position, with strategic functions handled directly by owners or General Managers.
Organizational structures in individual hotels tend to be streamlined, with short decision-making chains. Statistics Indonesia (BPS, 2023) reports that most individual hotels operate with fewer than 120 rooms, limiting the operational value added by a separate President Director role.
However, in high-value individual hotels or those involving external investors, a President Director may serve as a strategic governance bridge between ownership, investors, and daily management. In such cases, the role is more governance-oriented than operational.
Management scholar Dr. Rhenald Kasali (2021) argues that organizational structures should reflect business scale and complexity rather than emulate large corporate models.
Therefore, the presence of a President Director in individual hotels is not mandatory, but rather a strategic choice dependent on ownership structure and long-term objectives.
THE TEAM
